Untitled

https://www.google.com/experimental/gmailfieldtrial/

Sat, 18 May 2013 15:33:41 +0800

https://www.google.com/experimental/gmailfieldtrial/:

https://www.google.com/experimental/gmailfieldtrial/

Google Hot Trends

Sat, 18 May 2013 15:32:49 +0800

Transmedia Storytelling: Building Worlds For and With Fans

Mon, 29 Apr 2013 21:41:03 +0800

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Gianluca Fiorelli: “Every brand has a story to tell, and the way users consume stories is changing faster than ever. How will you tell your brand’s story across multiple media outlets and platforms, while still giving users an active role in the expansion process?”

See on seomoz.org

Video

Mon, 29 Apr 2013 21:40:28 +0800

Collect and Organize Your Favorite Texts, Images and Videos with Keeeb

Mon, 29 Apr 2013 21:39:53 +0800

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Pinterest meets Evernote. Every day you surf and find amazing things on the internet. With Keeeb you can save sentences or paragraphs, single images and vide…

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Why Facebook is blue: The science of colors in marketing - - The Buffer Blog

Mon, 29 Apr 2013 21:37:33 +0800

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How do colors affect us when we buy things? The latest research reveals the science of colors in marketing and how to use it for your advantage:

See on blog.bufferapp.com

Movenote - video presentation creator

Mon, 29 Apr 2013 21:36:51 +0800

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The Movenote app lets you record video alongside documents or pictures to create an integrated video presentation with slides.

Creating presentations is easy and fast. Simply record video with your device and swipe to synchronize the slides to the video. Presentations are shared by sending a link to the recipient and can be viewed without the app.

See on movenote.tumblr.com

Video

Mon, 29 Apr 2013 21:35:40 +0800

24 Exceptional Email Marketing Tips, Techniques and Tactics

Mon, 29 Apr 2013 21:31:01 +0800

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What’s the best day and time to send emails? How can you craft killer subject lines that maximize open rates? Find these answers and more here from top experts.

See on webbiquity.com

How to Create a Mobile Content Strategy

Mon, 29 Apr 2013 21:30:02 +0800

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Your content strategy must meet your users’ needs and your business goals. Use user behavior patterns as a guide to adjust your editorial calendar and provide content that matches reader interest by time of day, day of the week, and device.

See on searchenginewatch.com

Content Curation Guidelines for Where to Share | Curata Blog

Mon, 29 Apr 2013 21:29:27 +0800

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Excerpted from article by Pawan Deshpande, CEO at Curata:
“By definition, content curation is the act of continually identifying, organizing, and sharing the best and most relevant content on a specific topic or issue online. When evaluating which content curation tool to use, there are three primary areas of consideration:

1.The Inputs – Where does the content curation tool get information from? What type of content will this allow me to curate? Will it help identify and recommend relevant content?

2.The Organization – What does this tool offer in terms of organizing content once it has been identified? What type of data models does this represent content as? In a simple chronological list, or an inter-linked structure? Does it let me annotate and editorialize the curated content?

3.The Venue – How and where can I share the content once I have decided to curate it?

In this blog post, I am primarily going to focus on the decided on a content curation tool based on the venue – the channels to which your content is curated.

- Embedded Widget.
What is it? Embedded widgets allow you to display curated content in a small pane on your existing web properties.
Pro’s: Relatively easy to implement with Javascript code or create an iframe.
Con’s: Content in widgets is almost never indexed by search engines because they are rendered in Javascript which search engines do not consider.
Who should use it? Organizations that are looking primarily to touch up their website with some fresh content may want to use a widget.

- Microsite.
What is it? A dedicated microsite or section of a website populated primarily with curated content.
Pro’s: Microsites really create a full-fledged experience with curated content as the center piece and can easily because the hub for a specific topic or issue.
Con’s: Because the curated content is not tucked away in a widget and is instead front and center, you will need to pay a lot more attention to what you curate.
Who should use it? Organizations that are looking to become an authoritative destination for a topic or issue to position themselves as a key resource or thought leader, or to drive traffic and visibility.

- Personalized Page.
What is it? A personalized page is a lightweight, single page microsite filled with curated content.
Pro’s: Easy to get up and running and are indexed by search engines. Usually free.
Con’s: Only one page is indexed by search engines.
Who should use it? Individuals or cost conscious non-profits who want to create an information resource.

- Email Newsletters.
What is it? An email newsletter or digest containing the latest curated content that is sent out on a regular interval.
Pro’s: Email newsletters are a great way to continually educate an audience on a regular basis without fail.
Con’s: Email newsletters have two drawbacks: 1. They are not indexed by search engines. 2. They are not real time.
Who should use it? Email newsletters are a great medium for curated content for curators with an existing captive audience.

- Twitter & Social Media Channels.
What is it? Posting curated content on Twitter and other social media channels such as Facebook and LinkedIn through status updates. The curated content could be links to blog articles or other web content, or curated tweets.
Pro’s: Posting curated content is different from other mediums, because it’s a very time sensitive medium.
Con’s: The drawback of sharing curated content on social media is that if you don’t have a lot of curated content on your topic, then it’s hard to get noticed. Because social media is content is so fleeting, if you are not constantly and consistently posting your curated content, then your impact will be minimal.
Who should use it? Curators who have topics with a sufficient throughput of content. Curators with an existing or potential audience on social media channels. Curators with content that has a likelihood of being shared virally.

- Feeds.
What is it? Content that’s shared through RSS feeds or other data feeds.
Pro’s: People with RSS readers can subscribe to them – who are usually visitors who return regularly. In addition, some search engines crawl RSS feeds.
Con’s: Social media these days has in many ways taken the place of RSS feeds and provide more room for annotation. Unlike social media, it’s also difficult to annotate your content as a curator and add your own context.
Who should use it? Curators with an audience that prefers this medium.

So what’s the right answer? Which venue should you choose as you evaluate content curation tools?
A sound content curation strategy utilizes all of the venues and channels, but drives all visitors back to a single microsite. If you’re using a robust content curation platform then you should be able to easily syndicate your content to all channels with ease…”

Read full original article here:
http://www.curata.com/blog/content-curation-guidelines-where-to-share/

See on curata.com

Predicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy

Sat, 27 Apr 2013 22:25:27 +0800

Predicate | Audit, Plan, Build, Grow: A Methodology for Content Strategy from Predicate

Google Basics - Webmaster Tools Help

Sat, 27 Apr 2013 17:54:31 +0800

Google Basics - Webmaster Tools Help:

When you sit down at your computer and do a Google search, you’re almost instantly presented with a list of results from all over the web. How does Google find web pages matching your query, and dete

Behavioral Targeting Across Online Advertising Channels

Sat, 27 Apr 2013 16:31:06 +0800

Behavioral Targeting Across Online Advertising Channels - Monica Seebohm from Online Marketing Summit

Web design: How to design and build great websites

Sat, 27 Apr 2013 16:28:16 +0800

Web design: How to design and build great websites from John Galpin

Introduction to Book Creator

Mon, 22 Apr 2013 23:15:31 +0800

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“A brief introduction to Book Creator. It includes how to add text, image/video, sound recordings, hotspots. It also shows how to import an already existing Book Creator epub in to Book Creator from a location such as Dropbox.”

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Repost.Us: A New Way To Syndicate And Discover Content

Mon, 22 Apr 2013 23:14:51 +0800

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Excerpted from official website and its “About” page. Here are the key features:

- Content Distribution:
Repost lets bloggers, publishers, and brands distribute their content to new audiences.
- Content Discovery:
Find news, features, videos, and more to repost on your site. And it’s free.

Repost allows you to republish complete articles (including images, links, & multimedia) anywhere quickly, easily, and legally – just like video.
With Repost, you can distribute your content to other publishers, bloggers, and websites. You can also discover a broad range of content to repost on your own site. Whether you’re distributing, discovering, or both, why do you need Repost? That’s easy: More readers, more reach, more revenue.

Repost: it’s syndication reimagined; it’s the wire service reinvented; it’s changing the way content goes viral.”

Excerpted from review article on Mashable:
“Repost.Us, a free service that launched earlier this week, provides publishers with a platform to share and embed full articles in the same way that YouTube lets users embed video clips. Websites can add a Repost button to their articles, which others can click on to re-publish all of the content in the article — along with videos, the original publisher’s advertising and branding, and any updates to the article that occur afterwards. Repost also provides a directory of content that publishers can search through and publish on their own website.

In short, the goal for Repost, is to make it easy for big and small publishers to profit from sharing complete articles as it is for content producers to share and profit from videos using the embed code from websites like YouTube…”

Check out it: http://www.repost.us

“About” Page: http://www.repost.us/about

Read full review article by Mashable:

http://mashable.com/2013/04/19/repost-startup/

Original video on Vimeo: http://vimeo.com/62295846

See on vimeo.com

RSS Reader Reinvented: The Best Google Reader Alternative (after Feedly) Is MultiPLX

Mon, 22 Apr 2013 23:14:20 +0800

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RSS Reader Reimagined; Everything you want to read - news, your favorite blogs, art and more - in one convenient place designed for you.

See on multiplx.com

Taking the pulse

Sat, 20 Apr 2013 17:25:33 +0800

6 Cs of social media

Sat, 20 Apr 2013 17:23:53 +0800